I think it’s really important to respond to what kids want, not what we just want them to want.
I have tried (repeatedly) to get a book club started this year. Huge fail. My colleague (and lovely friend) started up a Manga and Anime club with HUGE success. She has had to restrict it to year 8 and 9s only because there are so many kids interested, although this may change as some students inevitably drop out. The kids take turns bringing anime to watch and make recommendations for other students. We even have one super organised girl who changes the display for us.